How To Help You Get To Know Your Customers And Business Competitors Better

There are many different sources of new business opportunities, but perhaps the most promising ideas come from a complete understanding of customer needs, according to Raffi Amit, a professor of management at Wharton School.

"It's something we need to do consistently to understand what customers want, where they want it, how they want a product or service when they want it, and at what price," Amit said.

Another important step is to evaluate your company's strategic positioning, competition and conduct a comprehensive competitor analysis. More objective and comprehensive information about your customers and competitors can provide valuable insight into possible ways to increase sales and growth.

Learn the tips to help you get to know your customers and business competitors better.