There are many different sources of new business opportunities, but perhaps the most promising ideas come from a complete understanding of customer needs, according to Raffi Amit, a professor of management at Wharton School. "It's somethin…

When people think of decision making, they simplify it to things like deciding between a maroon or a blue shirt, what to eat for dinner, or some other mundane, everyday action. But in business, decision making involves responsibility and a…

Hi, I'm Jenny! I am studying for a certificate in business, and am working part time in a fertility clinic. In my free time I love volleyball, soccer, and mixed martial arts. In this blog I will post many interesting topics that touch upon…